A new visual language that bridges two sub-brands and communicates an overall refined lifestyle direction for a wellbeing brand.
We used the brand’s core value of inclusivity and aligned its similarities in the art world. The approach reflected different types of people and backgrounds whilst still projecting an aspirational high cultural value.
By focusing on a mixture of key imagery, soft colour, fine art materials and depictions of the human form, we developed a new Gazelli brand language that has a consistent brand message with a myriad of visual communication options.
The outcome was used within promotional collateral, an international rollout of point of sale, social media channels and continuing internal brand development work.